Staff Bio

Dan Christopherson, Account Supervisor

In 1983, I finally realized that long-held dream, starting Christopherson & Co. with three clients (one of which we still have to this day) and one employee in a small suite in Denver's LoDo area. In 1992, my wife Anne joined me in the business overseeing operations and finance. When you hire Christopherson & Co., you get more than the "& Co." You get Christopherson. That's our promise to our clients. And that's what we enjoy.

IN THE BEGINNING. . .

Jobs

Colorado Springs Sun and The Denver Post - Sports writer.

First National Bank (a.k.a Intrawest Bank, First Interstate Bank, Wells Fargo) - Founded PR department

Vail Associates (founders and operators of Vail Resorts) - In charge of PR and the in-house ad agency.

Beaver Creek Resort - Marketing director.

Empire Savings & Loan (a.k.a Commercial Federal Savings) - Director of marketing and head of the in-house agency.

Studies

B.S. in Journalism/Advertising - University of Colorado, Boulder

Bank Marketing School, Graduate Program - University of Colorado

Hats Worn at Christopherson & Co.

Several hats. All 7-3/4. Big heads, at least circumference-wise, are a family trait. On my hat rack are: client counseling; PR, marketing and communications strategist; creative director; copy doctor; new business developer; and guiding light.

Hobbies

Movies (I see about 70 a year.)

Jogging with my running mate, a Lab-mix mutt named Bubba. Skiing. Golf. Reading newspapers and magazines (three newspapers every morning).

Favorite Movie

"Fargo." Sure, it unfairly stereotypes upper Midwesterners. Is that what makes it fun? You betcha!

Favorite Business Book

Positioning: The Battle for Your Mind, by Jack Trout and Al Ries. They were the first to articulate that perception is the product, a valuable precept for advertisers, marketers and PR people alike.