1SOURCE RETAINS CHRISTOPHERSON
March 2011 - 1Source Financial Systems, Inc. has hired Christopherson & co. to assist with brand development and graphic identity. 1Source provides fully automated, internet-based processing and record keeping systems for use by banks, insurance companies and financial advisors.
CHRISTOPHERSON & CO. COMMUNICATIONS TO SERVE AGAIN AS CONSULTANT FOR CHEYENNE FRONTIER DAYS
January 2011 - Christopherson & Co. Communications is once again providing strategic communications consulting support to Cheyenne Frontier Days, the world 's largest outdoor rodeo.
Founded in 1897, among rodeo fans, CFD is known as “the Daddy of 'em All” and includes evening musical performances by national country and rock headliners.
For the second year, Christopherson & Co. is contracted for the CFD assignment through fellow Sage Public Relations member Pushkin Public Relations.
Sage Public Relations is a collaborative of PR firms established by Dan Christopherson and Jon Pushkin, with members in Colorado, California and Washington, D.C.
This year's Cheyenne Frontier Days will be staged July 23 - August 1. For details, visit www.cfdrodeo.com.
HEATHER GARDENS ACTIVE ADULT COMMUNITY
RENEWS CONTRACT WITH CHRISTOPHERSON TO BOOST ITS BRAND
January, 2011 - Christopherson & Co. has signed a new agreement to serve as the marketing communications agency for the Heather Gardens active adult community. Christopherson originally won the account through a multi-agency competition to gain the assignment to reinvigorate and promote the brand of Heather Gardens, one of the Colorado's largest active adult communities.
Christopherson will serve as the outsourced marketing department as well as advertising agency for the Heather Gardens Association. The organization represents the owners of the more than 2,600 condominiums, townhomes and patio homes in Heather Gardens. The community is located in Aurora, near I-225 and Parker Road, across from the eastern side of Cherry Creek State Park.
The association hired Christopherson to expand awareness and enhance perceptions of the community in order to boost the market for Heather Gardens homes.
Agency President Dan Christopherson said his firm's first focus will be to utilize research to gain a better understanding about the target market's perceptions of Heather Gardens and rival active adult communities. With that knowledge in place, the firm will move to retool and advertise the brand.
Additional information on Heather Gardens can be found at www.HeatherGardens.org.
EMBRYO ADOPTION AWARENESS CENTER SELECTS CHRISTOPHERSON & CO. FOR SOCIAL MEDIA CONSULTING ASSIGNMENT
May, 2010 - The Embryo Adoption Awareness Center, which promotes the donation and adoption of human embryos, has retained Christopherson & Co. to provide consulting services to further leverage and expand the center's in-house social media program.
Embryo adoption is a relatively new process in which individuals who have their own frozen embryos agree to release them to the adopting couple. The adopting family may either be known or anonymous to the donors. The intent is that the embryos will be transferred into the womb of the adopting mother so that she and her husband may bear a child and be that child's parents.
For further information, visit www.embryoadoption.org.